Images taken from the book Eric Fraser designer and illustrator: http://amzn.to/eYM8rM
from wikipedia: Eric George Fraser (June 11, 1902 – November 15, 1983) was one of the foremost British illustrators and graphic artists of his time, famous in the public mind for his regular contributions to the Radio Times, and as the creator in 1931 of 'Mr Therm' in adverts for the Gas, Light and Coke Company.